Ask yourself, "How easy is this site to use?" Are the pages loading quickly? Is it easy to get to the right information? Is it a pleasant experience, with easy navigation and clear, relevant content?

I design - and redesign - sites to be quick, clear and friendly.

If you think your site could benefit from this kind of treatment, me.

If it's creative genius but is not relevant then it's bad. Plain and simple.

This is where so many design agencies seem to lose it, they forget the Prime Directive: user satisfaction.

If the content is flashy but has no substance, or it's the wrong content, or the user distrusts their experience of your website (for whatever reason) - they'll hit the Back button.

I design simple-but-effective, clear, robust websites, aiming straight for your customers. Which is why I concentrate on usability and not meaningless graphics.

It's a great idea to design your site using future-proof standards, so that it will grow with the internet. That means designing it with code that will be used for many years to come, and that will fit in with emerging systems.

I use CSS (Cascading Style Sheets) and XHTML, which will avoid you having to rebuild your site later. It also means your pages will be loading faster - and easier to update.