Web Design: SEO

Google-targeted SEO - What is involved?

Google-specific optimisation: I concentrate on attaining high rankings on Google, not simply because Google is the most widely used search engine, but because it is also the best.

It is theoretically possible to achieve Top Ten rankings in Google for any keyword/s, but this is dependent on many constantly-evolving factors, not least of which is high-quality links from other (good/relevant) sites.

Keyword marketing research: Identify the keyword phrases you need, and apply them in the right way, so potential customers will find you in the Top Ten when they use Google.

Web design consultation: Search-engine-friendly site design will ensure your site is spider-friendly ('spiders' are the software that search engines send out to index your site).

Web copywriting: Strong, persuasive web copy, focusing on your keywords, will keep your users interested as well as hitting the search engines.

Web page optimisation: Sympathetic search engine optimisation of your html code.

Link building: This is very important: Good-quality inward links from appropriate sites.

Over 60% of users now use Search Engines first

Over 60% of people now use search engines as the first thing they do when they access their computers. To help them find your site, take care with your optimised copy: it must be right for the search engines (so they can easily index your pages), but it must also be easy and stimulating for the user.

Designing your site so that it's entertaining to the user, effective in promoting your business, and optimally effective in giving search engines the right information is not easy - but it's also not a black art.

SEO Ranking Factors